It is 6am on 26 October 2012
And I apologise for missing out on last Sunday’s post. I
was away managing an exhibition of British interior design products and
services.
But even as I was caught up with my work, I have been
following up on the Indian media’s unrelenting reports of corruption
allegations against top politicians as well as the travails of India’s brand-savvy
Kingfisher airlines. And I think both provide us with much to introspect. While
I am aware that my blogs usually focus on innovation and lateral thinking, I
would like to deviate a little bit today.
Take the case of corruption allegations – even as a
high-stakes game is being played by all political players, to wash dirty linen
in public, I am surprised that none of India’s stalwart leaders even have the
basic decency to offer a general apology to the Indian public, for allowing
corruption to implode under their watch. Shouldn’t this be the basic starting
point for any true political movement in a democracy?
As to the case of Kingfisher Airlines – I hear a lot
about the great KF brand and how selling the brand could bring in much-needed
cash to the company. It is indeed a shame that brand experts forget basic
home-truths about brand values – an important basic truth is that the strength
of a brand is in a proposition that customers aspire to derive from it, and the
day that aspiration turns insipid, the brand loses its value. And that day for
KF came, when its operations became unreliable due to its financial
mismanagement! I wonder why simple global laws of bankruptcy are not being
applied.
Hope you are having a great week and looking forward to
connecting with you again this Sunday.
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