Saturday, 10 December 2011

Sujavna 1:43

Giri at 1330hrs on 10th December

Hello. A bit of a surprise for you in that this is being posted a day in advance. Two reasons - the first is that I have have had the opportunity to interact with a number of people in the last two days on innovation and design and learnt several things that I thought I should share them with you at the earliest; and secondly, I suspect that my day tomorrow will be busy and I may not get the opportunity to sit down and publish this.

So what did I learn in the last two days that I want to share with you? My attendance at a CII Design Summit in Delhi provided me with an opportunity to understand how others are viewing design and innovation, and what sort of creative thoughts and creative processes are being applied to everyday business issues, market issues or social issues. I list below some viewpoints and experiences that were shared:

As Prof Vijay Kumar from Chicago suggested, innovation is all about attempting to apply new and viable options in specific contexts to add value to not only the user and the provider of a product or service but also other stakeholders who may be impacted with the delivery and use of the product or service.

And Richard Eisermann from Prospect London, Nick Talbot of Tata Elxsi, Bangalore illustrated and Prasad Boradkar, professor at Arizona and author of the Long Wide Deep View confirmed true innovation cannot happen if we take short term views and are reactive to immediate problems - start from the end and pull the future towards you - but then there are no simple guides on how to master such approaches!

And young Mamata Gautam, who has worked extensively with the small and tiny sanitaryware manufacturers in Gujarat, very irreverantly, but passionately defended the marginal innovations that these industries are attempting, even when it may be looked at as infringing on IP rights of someone who may have developed some processes in other industries or sectors!

All in all I was pretty much inspired that there is a growing ecxosystem of people continuously working at lateral thinking in India and across the world! And yet I was also brought back to earth, at the end of the two days, when I once again read about the horrific hospital fire tragedy in Kolkatta that claimed 90 lives, mostly of patients. And I once again started wondering - how can we get the Vijay Kumarss, Richard Essarmans, Nick Talbots and Mamata Gautams of the world to work on delivering us from all these manmade tragedies?

Wishing you a great weekend.

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